Exhibitors
Why Exhibit?
International Caravan & Motorhome 2010 is the UK’s biggest caravan and motorhome show, taking up 9 halls of Birmingham’s NEC over six days, delivering an audience of caravan, motorhome and outdoor enthusiasts.
Last year a record 79,218 visitors attended the show over the six days (a 13% increase on 2008), spending a total of over £100 million. This year we expect to welcome even more visitors.
Taking place in October the show is perfectly placed in the calendar for visitors to be the first to see next year’s brand new models, and order in time for delivery in the New Year. Last year’s show saw the official launch of the prestigious Bailey Pegasus and the exciting Stealth Caravan as well as many other new models and products.
Many of our exhibitors last year enjoyed record levels of sales thanks to the huge number of visitors we delivered; that goes for both high and lower value products. Leading manufacturer Bailey Caravans enjoyed their best ever sales performance at an exhibition in terms of both volume and value of orders, and first time exhibitor ‘Flush-It’ introducing their new cleaning product ‘One-Chem’ sold more than double their targeted amount - selling at an amazing rate of one bottle every two minutes!
Exhibitors at last year’s show were so impressed that over 50% of them rebooked for this year’s show on-site there and then, many of them taking additional space.
What are the visitors looking for?
We surveyed our visitors and this is what they told us:
80% purchased
accessories at
the show
30% attended to
research before
making a new
purchase
15% attended to
the show with the
specific
intention of
purchasing a new
unit
Remember, the proud owner of a brand new caravan or motorhome they have just purchased is much more likely to purchase accessories - they are already in buying mode.
Over 80% of our visitors spend the whole day at the show. Many of them stay at the on-site campsite and visit the show over two or three days. This gives you more opportunity and time to close the deal.
34% of visitors said they were new-comers to caravanning and motorhoming – that they are at the beginning of their caravanning or motorhoming life-cycle. These are potential customers essential to growing your business.
Benefit by booking early...
By booking your stand early there are obvious benefits to be made, but also some that you perhaps were not aware of:
- Priority space.With such high demand after the huge success of last year’s show 80% of the floorspace for NEC 2010 has now already been allocated. By booking as early as possible you will ensure you get the best stand space to suit your needs.
- Online exposure.As soon as you are a confirmed exhibitor at our show you automatically receive the free opportunities outlined below:
Free publicity – get the most out of the show
Once you have booked your stand, you will benefit from the pre show marketing campaign we implement to ensure we attract as many visitors to the show as possible. It is important that you let us know your plans for the show in terms of new launches, show offers etc so that we can help you to spread the word in the lead up to the show. A member of the marketing team is always on hand to help you as much as possible so please do contact us. You will also have access to all the following free marketing tools which you should use to your full advantage:
- Free listing in the exhibitor listing on our show website
- Free listing in the show guide
- Allocation of complimentary tickets to send to your database
- Online exhibitor manual with guidelines on how to maximise your presence at the show
- Upload your latest news to our website
- Possibility of inclusion in the press through the help of our dedicated PR agency: BGB, who are travel and leisure PR specialists
- Run competitions on our website and/or at the show
- Advertise your Special Offers in the dedicated area on our website
- Exposure through various sponsorship opportunities
Detailed information about all the above will be included in the online exhibitor manual which will be sent to you approximately 16 weeks prior to the show. If you would like to discuss these opportunities in more detail please call Tom on 020 7370 8173 or email: tom.johnson-sabine@clarionevents.com
To find out more, please complete the stand enquiry form and a member of the team will contact you to discuss your requirements. Alternatively, you can contact either Russell on 020 7370 8874 or Ning on 020 7370 8441 or by email: info@caravanshows.com
